When you want to promote your business on line why blog? Of course it is not an essential part of a commercial web site but there are many functions in a blog that can bring traffic to your site.
Looking at the platform itself first a blog is designed to link to other sites easily and to make it easy to maintain. There are of course many choices to make; wordpress or blog spot, hosted or generic, template design, domain registration and of course target audience.
Any business starting out online should have a blog and post to it regularly. By regulary I mean every couple of days and at least three times a week. This can be a little daunting at first, many people ask me; why blog at all?
It’s simple really, all the search engines like web sites which are contributing. A static site may hit top rankings at first, but it won’t last if the competion are offering new unique content.
It doesn’t have to be something amazing, just something about you and your business. Many people treat their blogs simply as a record of what they have been doing.
Then as well as the blog they have additional sales pages as well as advertisements on their blog so that visitors will still see what is on offer. Keeping your site fresh, new and regularly updated with new information will improve your chances of bringing more people to your site.
So why blog to keep the search engines interested so they send people to your site.
