Long term growth is often a missed opportunity when businesses start an on line campaign. The economy has made many of us look for new opportunities, not because it’s what we wanted but rather through necessity.
Unfortunately this attitude and “need” to make a quick profit can be , and has been the downfall of many businesses looking to grow through an online presence.
Consider when you started in business, did you plan for an immediate profit? Did you expect customers to rush in through your door or budget for steady growth as your reputation builds?
80% of small businesses fail in their first 5 years and of those who survive 80% then fail in the next 5. Why is this? Often it’s a lack of focus on the long term, the need to make a profit now rather than steadily growing.
GSA is a simple approach many of us start with, goal, strategy, action, but how many of us sustain the focus needed to sustain long term growth? Why then are we surprised when the cash flow drys up and our business runs out of money?
I personally have hit my goals many times but floundered, not because anything had changed. My business was still making a profit, growing as planned, but where now. It’s so important not only to set goals and work towards them but also to consider the long term growth of a business.
Sustaining focus is difficult when your dreams are fulfilled. Why bother, you are already there, the “what’s in it for me” mentality is all too common. Well what isn’t in it for you is the long term growth of a business you no longer work on. Your clients won’t turn up just because they always did, but rather because you have something, old or new, that they want or need.
Business on line is no different, your expensive new web site developed by an amazing web designer needs attention too. Adding a blog is an excellent way to ensure you can easily add new content to keep it fresh without costing the earth. You can add a new page every day with spend another £300 $500 or whatever rate you spent so much time negotiating when you started.
A static site unfortunately won’t maintain it’s rank even if it’s the best thing since sliced bread, sorry for the pun. The search engines are always looking at what’s new and interesting, old news is just not going to cut it in today’s ever changing world.
Procrastination, or perfection, it doesn’t matter what your excuse is for not keeping your site up to date it will go down and so will your business if you don’t plan for long term growth and with it that residual income you always dreamed of.
Paul Palmer
Take action, do it now and live your dream, be one of the 4% who thrive.
